In today’s competitive job market, your CV needs to do more than list your experience. Most companies now use something called an Applicant Tracking System (ATS) – software that scans CVs before they even reach a hiring manager. If your CV isn’t built to pass through this system, it could be rejected without a second glance. 

Over 90% of large organisations rely on ATS software to filter candidates. That’s why creating an ATS-optimised CV is now essential for job seekers. The good news is, you don’t need to be a tech expert to make your CV work with ATS. You just need a few clever adjustments. 

What is an ATS, and why does it matter?

An Applicant Tracking System is software used by employers to manage job applications. It reads, ranks and filters CVs based on how well they match the job description. If your CV isn’t ATS-friendly, it may never be seen by a real person. 

Understanding this system is the first step to getting noticed. 

Keep the layout simple

ATS software struggles with complex formats. A clean, easy-to-read design improves your chances. 

1. Use standard layouts and headings like Work Experience and Education
2. Avoid tables, graphics, or photos 
3. Save your CV as a Word document or PDF, based on the job posting 
    

Use job-specific keywords

Tailor your CV to each job you apply for. 

1. Scan the job description and identify important keywords, skills, and industry-specific terms
2. Include these naturally in your CV, especially in the summary, work experience, and skills sections
3. Avoid keyword stuffing,  the CV should still read well to a human
    

Highlight the right skills

List skills that match the job role, including both technical and transferable skills: 

1. Software and tools (e.g., Excel, Salesforce, Trello)
2. Communication and leadership
3. Teamwork and adaptability
    

If the job mentions a specific platform or tool, be sure it appears in your CV. 

Show your achievements with numbers

Numbers help both ATS and recruiters quickly understand your impact. 

Instead of: 

Managed a sales team 

Try: 

Led a sales team that increased revenue by 30% in one year 

This shows value in a measurable, credible way. 

Avoid common mistakes

Make sure your CV is readable by ATS by avoiding these errors: 

❌ Graphics, images, or fancy design elements
 

❌ Uncommon fonts – stick to Arial, Calibri, or Times New Roman
 

❌ Acronyms without explanation – always spell out terms first, like Search Engine Optimisation (SEO)
 

Use strong action verbs

Start each bullet point with an impactful verb. These make your accomplishments stand out: 

1. Developed
2. Launched
3. Improved
4. Delivered
5. Managed
6. Streamlined 

These verbs show initiative and result-driven thinking. 

Test your CV before applying

1. Use free ATS checker tools online to review your CV’s performance
2. Copy and paste your CV into plain text format – if it’s hard to read or loses formatting, the ATS might struggle too 

Write a tailored cover letter

Your cover letter should never be generic. 

1. Mention the company name and job title
2. Explain why you’re a perfect fit and what excites you about the role
3. Reinforce your most relevant skills and experience in a concise way
    

This is your chance to show personality and professionalism. 

Quick ATS Success Checklist

1. Clean, simple layout
2. Standard headings and fonts
3. Relevant job-specific keywords
4. Clear achievements with numbers
5. No graphics or tables
6. Tested with ATS checker 

Creating an ATS-friendly CV isn’t about tricking the system. It’s about presenting your value clearly so both software and recruiters can see your potential. With a few smart edits, your CV can rise to the top of the stack and land on a hiring manager’s desk.